It ain’t over till the fat lady sings. Or in this case: the fat cats.
On April Fool’s Day – but this is no joke – the UK Government launched a NEW one-year COVID advertising campaign – TV, radio, billboards, buses, the lot. And they awarded a whopping £350M contract to OMD Group UK, part of Omnicom Media Group UK Ltd.
Don’t believe me? See for yourself.
I know… it’s funny, isn’t it, when the UK is seemingly opening up.
What do they know that they’re not telling us?
How can they just pull £350 million out of the hat?
(And note: The hat is taxpayers’ money)
Who are the fat cats in the hat?
If there really was a pandemic, why would they have to advertise it?
Oh, and just a couple of side notes:
The UK government struck a similar deal with the OMD Group three weeks before the country went into a national lockdown.
And do you know how much they paid an agency (MullenLowe) to come up with such mind-blowing ads as Hands. Face. Space and Enjoy summer safely?